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Quilmes Forms Latin America South Unit, Names Pablo Panizza President

A Buenos Aires hub signals a push for regional growth through premiumization with local autonomy preserved.

Overview

  • The new Latin America South business unit will integrate operations in Argentina, Uruguay, Chile, Bolivia and Paraguay.
  • The structure takes effect in January 2026 with the regional office based in Buenos Aires.
  • Pablo Panizza will return from New York to lead the unit after serving as AB InBev's global head of sales and distribution.
  • Martín Ticinese will move to New York to become AB InBev's president of Core Brands, overseeing strategies across 50 markets.
  • Quilmes frames the move as reinforcing Argentina's strategic role and sustaining gains in premium portfolios, non-alcoholic lines and the BEES B2B platform.