Overview
- State tourism officials reported 24.2 million visitors in 2025, up from 22.1 million the previous year for roughly 10% growth.
- Tourism revenue reached 33.8 billion pesos in 2025, with average hotel occupancy a little above 60%.
- Authorities credit new air connectivity, highlighting TAR’s resumed Querétaro–Acapulco route and Iberojet’s Querétaro–Madrid flight.
- Querétaro will promote coordinated regional corridors and packages at FITUR in Madrid from January 21 to 25.
- The delegation plans to market targeted products such as senior, wellness, cultural, historical and gastronomic offerings with chefs, artisans, tour operators and wine and cheese representatives.