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Queen Latifah Urges Filmmakers to Embrace AI at Red Sea Festival, Keeping Creativity Human

She presented AI as a tool for faster, richer storytelling, with human experience remaining essential.

Overview

  • Speaking at the festival’s opening In Conversation in Jeddah on Dec. 4, she told creatives not to fear emerging technology such as AI.
  • She said the technology is here to stay and can speed production, adding, “Nothing will replace a human” and “our experience and our wisdom.”
  • She recounted how her 2002 Chicago Oscar nomination opened doors that helped her pivot into producing and expand Flavor Unit Entertainment.
  • She highlighted Flavor Unit’s practice of backing directors who tell diverse stories across generations, noting an age range from their 20s to their 50s.
  • Coverage situated her remarks within a broader industry reassessment of AI, with James Cameron cited as one prominent figure revising his view.