Overview

• WeightWatchers launched its clinician-developed WeightWatchers for Menopause platform and released national ad spots featuring Queen Latifah.
• The campaign’s commercials use Nelly’s sample of Chuck Brown’s “Bustin’ Loose,” with Latifah delivering playful lines that nod to hot flashes.
• Latifah, 55, says a routine gynecologist visit two years ago revealed she was in premenopause, and she now describes this stage as powerful and feels in control.
• The program offers medical care, nutrition and lifestyle guidance, community resources, and access to menopause coaches and dietitians, with dietitian support starting at $25 a month.
• WeightWatchers frames the initiative as expanding equitable access to menopause support and reducing stigma, positioning Latifah as its first spokesperson.