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Quebec Court Authorizes Class Action Against Tim Hortons Over Erroneous Boat Emails

Quebec residents alone are eligible to claim the boat plus trailer under provincial consumer laws

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Lawyer Joey Zukran says his clients should be awarded the boat and trailer they were told they won in emails Tim Hortons sent by mistake in April 2024.

Overview

  • Justice Donald Bisson of the Montreal Superior Court granted certification on June 29 but confined the class to Quebec residents
  • The suit originates from April 2024 emails that mistakenly told about 500,000 customers they had won a $55,000 boat in the Roll Up to Win contest
  • Plaintiffs represented by LPC Avocats seek delivery of the promised boat and trailer as well as damages under Quebec’s Consumer Protection Act
  • The ruling underscores Quebec’s rule that class actions require judicial authorization and may only include residents asserting rights under provincial consumer statutes
  • Tim Hortons apologized for the technical error and has declined further comment while the litigation is before the courts