Overview
- Lids named Quavo its newest brand ambassador in a multiyear partnership.
- The debut Quavo UGA x ’47 Collection launches Nov. 15 nationwide with hats and T-shirts honoring the Georgia Bulldogs.
- Designs draw from Quavo’s forthcoming album ‘SATCHMO,’ incorporating on-trend tree motifs and a blend of collegiate heritage with modern streetwear.
- Quavo will host a pregame launch event at Fan Outfitters Athens ahead of the Georgia–Texas matchup in Athens.
- Lids says Quavo will help shape future hat collections and creative direction, and he features in the 2025 ‘ALL CAPS’ holiday campaign with other celebrities.