Overview
- A TikTok clip by Jason Gyamfi with Richard Minor posted in early November has surpassed 25 million views, driving broad uptake of the look.
- The #quarterzip tag now features over 55,000 posts as users trade hoodies for sweaters, share styling tips, and organize mall meetups.
- Celebrity and brand nods include T-Pain in Louis Vuitton and Central Cee in Ralph Lauren, and NBA 2K says quarter-zips are coming to 2K26.
- Retailers report a 25% sales rise among 18–24-year-olds since mid-2024, while Google searches for “1/4 zip pullover men’s business casual” are up 2,250% over the past year.
- Commentators describe a shift toward soft professionalism rooted in Wall Street style, echoing the founders’ framing of the movement as personal “elevation.”