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2w ago

Quantum and SAGA Secure Exclusive Rights to Hamburg’s Holsten-Areal

Negotiations will follow the granting of exclusive purchase rights as a petition urges socially equitable redevelopment.

Abrissarbeiten gab es schon auf dem früheren Gelände der Holsten-Brauerei, gebaut wurde aber nie etwas
Das Holsten-Areal: Das Filetstück nahe des Bahnhofs Holstenstraße liegt brach. Rechts verläuft die Haubachstraße.

Overview

  • Adler Group has granted Quantum and municipal housing provider SAGA exclusivity to negotiate the acquisition of the 86,000 m² Holsten-Areal in Hamburg-Altona.
  • The developers plan a scaled-down mixed-use neighborhood featuring housing, retail and communal spaces instead of the original grander scheme.
  • The brownfield site has sat idle since Carlsberg moved its brewery to Harburg in 2004 and it passed through several owners starting with Gerch Group in 2016.
  • Property valuation jumped from a theoretical €65 million in a 2016 municipal bid to €364 million under Adler, underscoring years of speculative investment.
  • Environmental, tenant and heritage groups have launched a petition demanding affordable housing, ecological design and protection of the site’s historic brewery buildings.