Overview

• Qualtrics announced a definitive cash-and-equity deal valued at $6.75 billion to acquire Press Ganey Forsta.
• The companies plan to combine Qualtrics’ Conversational Feedback, Qualtrics Assist, and Experience Agents with Forsta’s sector data and benchmarking.
• Press Ganey Forsta reports more than 43,000 clients, including about 41,000 healthcare providers across roughly 30 countries.
• IDC, cited by the companies, says the strategy targets core AI adoption hurdles such as trust, relevance, and industry expertise.
• Healthcare leaders, including Intermountain Health’s Rob Allen, endorsed the move, while the announcement did not specify a closing timeline.