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Qualtrics to Acquire Press Ganey Forsta for $6.75 Billion to Build an AI-Driven Experience Platform

Financing is committed as regulators review the agreement, with both firms remaining separate until closing.

Overview

  • The purchase price will be paid in a mix of cash and equity under a signed definitive agreement announced Oct. 6.
  • Qualtrics intends to integrate Press Ganey Forsta’s benchmarking and sector data with its AI tools, including Conversational Feedback, Qualtrics Assist, Experience Agents, and Edge Audiences.
  • Press Ganey Forsta serves more than 43,000 clients and works with about 41,000 healthcare providers across 30 countries.
  • The companies expect to close the transaction in the coming months pending required regulatory approvals, and they will continue to operate independently until then.
  • A consortium of major banks has provided debt commitments, and healthcare leaders and analysts say the pairing could accelerate trusted, domain-specific AI adoption.