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Quality Street Unveils Mystery Christmas Sweet for John Lewis and Waitrose Pick-and-Mix

Nestlé uses a December reveal to fuel guessing-driven repeat store visits.

Overview

  • The flavour will remain undisclosed until December as part of a limited-edition launch for the 2025 festive season.
  • The new sweet is exclusive to John Lewis and Waitrose pick-and-mix counters and is not included in standard tins.
  • The flagship John Lewis Oxford Street pick-and-mix station is open now, with additional participating stores rolling out through October.
  • Coffee Creme returns this season in gift cartons at both retailers and will also be available at the Oxford Street pick-and-mix.
  • Selected John Lewis stores offer personalised gift ribbons, a simpler vintage-inspired tin design, and five collectible baubles.