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Qualcomm's Snapdragon Becomes Manchester United's New Jersey Sponsor

The multi-million dollar deal aims to elevate Snapdragon's global brand presence through prominent placement on one of the world's most popular football clubs.

  • The Snapdragon logo will appear on Manchester United's home, away, and third jerseys starting this season.
  • The sponsorship deal is reportedly worth $75 million annually, making it one of the largest in soccer.
  • Qualcomm aims to leverage Manchester United's massive global fanbase to boost Snapdragon's visibility.
  • The partnership includes innovative fan engagement features, such as augmented reality experiences via the jersey logo.
  • This move follows Qualcomm's push to compete with leading chipmakers in both the PC and smartphone markets.
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