Qualcomm's Snapdragon Becomes Manchester United's New Jersey Sponsor
The multi-million dollar deal aims to elevate Snapdragon's global brand presence through prominent placement on one of the world's most popular football clubs.
- The Snapdragon logo will appear on Manchester United's home, away, and third jerseys starting this season.
- The sponsorship deal is reportedly worth $75 million annually, making it one of the largest in soccer.
- Qualcomm aims to leverage Manchester United's massive global fanbase to boost Snapdragon's visibility.
- The partnership includes innovative fan engagement features, such as augmented reality experiences via the jersey logo.
- This move follows Qualcomm's push to compete with leading chipmakers in both the PC and smartphone markets.