Overview

• The Snapdragon logo will appear on Manchester United's home, away, and third jerseys starting this season.
• The sponsorship deal is reportedly worth $75 million annually, making it one of the largest in soccer.
• Qualcomm aims to leverage Manchester United's massive global fanbase to boost Snapdragon's visibility.
• The partnership includes innovative fan engagement features, such as augmented reality experiences via the jersey logo.
• This move follows Qualcomm's push to compete with leading chipmakers in both the PC and smartphone markets.