Overview

• Qinwen Zheng, 22, has been named Dior’s global ambassador, becoming the second tennis star to represent the brand after Emma Raducanu.
• Zheng’s appointment follows a milestone 2024 season, including winning Olympic gold in Paris, two WTA titles, and reaching the Australian Open final.
• Dior praised Zheng for embodying elegance and boldness, aligning the brand’s style with her athletic achievements and global appeal.
• Fans and commentators speculate on the future of Emma Raducanu’s association with Dior, as Zheng’s rising prominence reshapes the brand’s tennis representation.
• Zheng is set to compete in the Australian Open, where a potential matchup with rival Aryna Sabalenka could test her continued ascent in tennis.