Qinwen Zheng Becomes Dior’s New Global Ambassador Following Historic 2024 Season

The Olympic gold medalist and rising tennis star joins the luxury brand, reflecting her growing global influence on and off the court.

Qinwen Zheng, 22, has been named Dior’s global ambassador, becoming the second tennis star to represent the brand after Emma Raducanu.
Zheng’s appointment follows a milestone 2024 season, including winning Olympic gold in Paris, two WTA titles, and reaching the Australian Open final.
Dior praised Zheng for embodying elegance and boldness, aligning the brand’s style with her athletic achievements and global appeal.
Fans and commentators speculate on the future of Emma Raducanu’s association with Dior, as Zheng’s rising prominence reshapes the brand’s tennis representation.
Zheng is set to compete in the Australian Open, where a potential matchup with rival Aryna Sabalenka could test her continued ascent in tennis.