Overview
- The partnership was unveiled in Paris, introducing a program to spotlight 100 figures across art, design, fashion, music, sport and innovation.
- Early inductees include Black Coffee, Miles Chamley-Watson, Kristian Teär, Yoon Ahn and Flavio Manzoni, with additional names to be revealed.
- Plans call for aircraft liveries under Swizz Beatz’s creative direction along with bespoke onboard soundtracks, films, digital art displays and lounge activations.
- A FIFA World Cup 2026 livery directed by Beatz is set for a December preview at Art Basel Miami, ahead of a full roster reveal at a February gala in Doha.
- The rollout is expected to feature a digital hub with films, interviews, podcasts and guides, with reported Privilege Club perks including event invitations, masterclasses and curated itineraries.