PwC Report Predicts Robust Growth in Global Entertainment and Media

Advertising, gaming, and streaming lead the charge, with significant shifts in business models and technology integration.

The entertainment and media industry grew by 5% in 2023, reaching $2.8 trillion in revenue.
Global gaming revenue is expected to hit $321.4 billion by 2028, driven by esports and mobile games.
Streaming services are shifting to ad-based models and live sports to counter plateauing subscription revenues.
Cinema revenue will surpass pre-pandemic levels by 2026, though admissions will not fully recover.
Generative AI is poised to transform content creation and advertising, with significant revenue potential.