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PwC Leans Into Digital Assets in the U.S. After Regulatory Shift

Clear federal standards for stablecoins are reducing compliance risk for large institutions.

Overview

  • PwC’s U.S. chief Paul Griggs said the firm will “lean in” to crypto, expanding auditing, advisory and consulting services after years of caution.
  • Executives cited the GENIUS Act and recent SEC rulemaking as catalysts, with the law setting custody, reserve and disclosure requirements and enabling banks to issue tokens.
  • The firm is advising clients on stablecoin-based payments and tokenization and reports new audit mandates as corporate demand strengthens.
  • PwC rehired digital-asset specialist Cheryl Lesnik as a partner and highlighted existing work such as auditing Bitcoin miner MARA Holdings.
  • InvestingLive reported that Bitcoin extended gains as institutional sentiment improved, with PwC’s move seen as part of a broader shift under the Trump administration’s pro-crypto stance.