Overview
- PwC U.S. chief Paul Griggs says the firm will be hyper‑engaged across audit and consulting for digital assets after years of caution.
- The firm is pitching clients on stablecoin-based payment efficiency and exploring tokenization services as enterprise use cases grow.
- PwC has bolstered internal expertise, including rehiring digital-asset specialist Cheryl Lesnik to help lead client engagements.
- Existing sector work includes audit mandates such as bitcoin miner MARA Holdings, reflecting growing crypto client demand.
- The shift aligns with broader Big Four moves under a more crypto-friendly U.S. policy environment, with market coverage noting a supportive bitcoin price reaction.