Overview

• PVR INOX opened the dine-in multiplex at M5 ECity Mall with in-seat, chef‑curated service that the company says can be accessed even without buying a movie ticket.
• Nine in‑house food brands anchor the format, including Crosta, Cine Café, Dine‑In, Steamestry, Wokstar, In‑Between, Frytopia, Dogfather and Local Street.
• Lounge‑style foyers, gaming zones and VR/AR stations are featured under the operator’s Youthification strategy to attract digital‑first audiences.
• The complex is equipped with Dolby Atmos, DTS:X, Dolby 7.1 surround sound and 4K Laser projection, with the Big Pix auditorium integrating RealD 3D.
• On launch day the stock closed 0.17% lower, and over the past year shares have fallen sharply even as Bloomberg-tracked analysts are mostly positive with a majority rating it a buy.