Pushpa2: The Rule Sets New Television Viewership Records
By besting the average 3.9 TVR of India’s top T20 league, the premiere highlights cinema’s surge as appointment viewing.
Overview
- The Hindi television premiere on May 31 drew a 5.1 TVR rating and reached 5.4 crore viewers on Zee Cinema.
- Its viewership exceeded the 3.9 average TVR of India’s leading T20 cricket broadcasts, making it the highest-rated televised film event of the year.
- Having already grossed over ₹1,800 crore worldwide—including ₹800 crore in the Hindi market—the sequel’s small-screen success extends its blockbuster momentum.
- Allu Arjun’s portrayal of Pushpa Raj, coupled with a gripping narrative and impactful dialogues, fueled its record-breaking audience engagement.
- The crossover success underscores a broader shift as theatrical blockbusters become must-watch prime-time television events.