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Pursuit Sports Launches to Unite Friedkin’s Clubs and Pursue U.S. Franchises

Under CEO Dave Beeston, Pursuit Sports integrates Insight Sport with Everton, AS Roma and AS Cannes, delivering operational excellence as it explores Big Four league acquisitions

AS Roma President Dan Friedkin poses with trophy after the UEFA Conference League final match between AS Roma and Feyenoord at Arena Kombetare on May 25, 2022, in Tirana, Albania. Friedkin has formed a compay to oversee his international soccer holdings.
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Overview

  • Pursuit Sports formally launched on July 16 with Dave Beeston as CEO, consolidating the Friedkin family’s soccer investments under one operational platform.
  • The new entity houses Everton FC, AS Roma, AS Cannes and the recently acquired London-based sports tech firm Insight Sport.
  • Club management and player decisions will remain independently led by local executive teams despite the centralized structure.
  • Pursuit Sports plans to scale sponsorship sales across its properties by drawing on the Fenway Sports Group model to drive incremental revenue.
  • The company is actively evaluating franchise opportunities in the NFL, NHL, NBA and MLB to expand its North American footprint.