Overview

• Purple Style Labs seeks to raise Rs 660 crore through a fresh issue with no offer-for-sale component.
• The company may execute a pre-IPO placement of up to Rs 130 crore that would reduce the fresh issue size.
• Shares are proposed to list on NSE and BSE, with Axis Capital and IIFL Capital as lead managers and Kfin Technologies as registrar.
• Of the proceeds, Rs 363.29 crore is earmarked for PSL Retail to meet lease liabilities for experience centres and offices, and Rs 128 crore is planned for sales and marketing.
• FY2025 revenue fell 2.9% to Rs 489.91 crore while the annual loss widened to Rs 188.55 crore, underscoring the funding need.