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Purple Style Labs Files DRHP for Rs 660 Crore All-Fresh IPO

Proceeds target lease obligations at its retail subsidiary with a separate allocation for sales and marketing.

Overview

  • Purple Style Labs filed its draft prospectus with SEBI for an IPO consisting entirely of new shares, with proposed listings on NSE and BSE.
  • Axis Capital and IIFL Capital Services are the book-running lead managers and KFin Technologies is the registrar for the offer.
  • Of the proceeds, Rs 363.29 crore is earmarked for investment in PSL Retail to meet lease liabilities for experience centres and back-end offices, and Rs 128 crore is set aside for sales and marketing, with the remainder for general corporate purposes.
  • The company may conduct a pre-IPO placement of up to Rs 130 crore, which would reduce the size of the fresh issue.
  • For FY25, operating revenue declined about 3% to roughly Rs 489.9 crore and the reported loss widened to about Rs 188.6 crore, driven largely by a Rs 122.8 crore exceptional ESOP expense; excluding that item, loss before tax would have been about Rs 65.8 crore.