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2mo ago

Purdys Chocolatier Debuts in Save-On-Foods Stores Across Western Canada

Purdys tapped a 200% surge in web visits to negotiate its first third-party retail deal with Pattison Food Group

Purdys Chocolatier says the buy Canadian movement has generated so much demand for its products that it decided to sell them outside its own stores for the first time in its 118-year-old history. A Purdys display is seen in a grocery store in this undated handout image. THE CANADIAN PRESS/Handout - Purdys Chocolatier (Mandatory Credit)
Purdy's Chocolates - Mini Hedgehogs

Overview

  • Four popular Purdys chocolate varieties are now stocked in Save-On-Foods outlets throughout western Canada
  • The company is tracking initial sales performance at Save-On-Foods to determine whether to expand into other third-party retailers
  • Tariff tensions and a buy Canadian surge drove a 200% jump in Purdys’s website traffic and a 300% rise in nationality-related searches
  • Heightened digital engagement translated into a 25% increase in new customers during the Easter period compared with last year
  • The partnership marks the first time Purdys has sold through external grocery channels since its founding in 1907