Particle.news

Download on the App Store

Puppy Bowl XX to Air Ahead of Super Bowl 58, Featuring Record 131 Adoptable Puppies

The 20th annual Puppy Bowl will showcase a diverse lineup of puppies from 73 shelters, including six special-needs dogs, in a bid to promote adoption.

  • The Puppy Bowl XX will take place on Sunday, Feb. 11, at 2 p.m., broadcast across multiple channels including Animal Planet, Discovery, and TBS, and available for streaming on Max and Discovery+.
  • A record 131 adoptable puppies from 73 shelters nationwide will compete for the 'Lombarky' Trophy, including the event's smallest and largest pups, Sweetpea and Levi.
  • For the first time, the event will feature dogs in vital non-player roles, such as coaches, cheerleaders, and even a canine assistant referee named Whistle.
  • Marketing partnerships with companies like Southwest Airlines and the NFL Players Association aim to extend the event's reach and impact on pet adoption.
  • The Puppy Bowl celebrates its 20th anniversary by inducting four former participants into the new Puppy Bowl Hall of Fame.
Hero image