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Punjabi Teen Rapper Param’s ‘That Girl’ Surpasses 3.5 Million YouTube Views in a Week

An Airbnb session with UK producer Manni Sandhu propelled a grassroots Punjabi voice into the spotlight.

Overview

  • The debut track crossed more than 3.5 million views within a week on YouTube, with many commenters drawing comparisons to the late Sidhu Moosewala.
  • Param, 19, is from Duneke in Punjab’s Moga district and speaks about supporting her parents, with her mother working as a house help and her father as a daily-wage labourer.
  • The song was recorded in an Airbnb during Sandhu’s visit to India, finished at his UK studio, released via independent label Collab Creations, and filmed by Tru Makers in Mohali.
  • Industry leaders describe her as a rare Punjabi female rapper in a male-dominated space, with Speed Records’ managing director calling her the first in the local ‘Gully Boy’ style.
  • Her path runs through Class 10 discovery of rap, music studies at DM College in Moga, Dana Mandi cypher sessions, and co-writing with Jashanpreet Singh ‘Saab’ for the single.