Overview

• The 19-year-old from Duneke in Moga released her debut single last week, and it has crossed roughly 3.5 million views on YouTube within six days.
• The track was composed and performed by Param, produced by Manni Sandhu for independent label Collab Creations, with vocals captured in an Airbnb and finished in his UK studio.
• Tru Makers shot the music video in Mohali, extending a cross-border, low-budget production built around an unvarnished vocal take.
• Param’s visibility grew from cypher-style sessions at Moga’s Dana Mandi and Instagram reels posted via the Malwa Hood page while she studied music at DM College.
• The lyrics declare self-reliance with a nod to folklore figure Jeona Morh, and coverage notes her aim to support her family as industry leaders flag the rarity of Punjabi-language women rappers.