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Punjab Unveils Provincewide Tourism Policy on World Tourism Day

Officials frame tourism as a jobs engine to empower rural communities.

Overview

  • Chief Minister Maryam Nawaz Sharif announced an integrated plan to develop new tourist destinations across Punjab.
  • Upgrades to facilities at existing sites remain a top priority to improve visitor experience.
  • The policy emphasizes safety, comfort, and accessibility for both domestic and international travelers.
  • Unexplored areas will be developed to attract investment and advance sustainable tourism practices.
  • Officials expect the sector to generate large-scale employment with a focus on opportunities for youth and women in rural areas.