Overview
- Chief Minister Maryam Nawaz Sharif announced the policy on World Tourism Day, presenting an integrated roadmap for tourism growth.
- The government will open up unexplored areas as new destinations while upgrading facilities at existing sites across the province.
- Implementation priorities include infrastructure improvements, stronger safety measures, and amenities that enhance comfort and accessibility for visitors.
- Officials frame tourism as a major economic driver expected to attract investment and contribute to Pakistan’s broader economy.
- The initiative seeks large-scale employment and community uplift, with a focus on opportunities for youth and women in rural areas.