Overview

• The reel by Atharva Sudame showed him buying a Ganesh idol from a Muslim artisan and included a line urging unity, such as being a brick that builds both a mandir and a masjid.
• Criticism intensified after a Facebook page named Jaysing Mohan targeted him with warnings of consequences, while Akhil Bharatiya Brahman Mahasangh’s Anand Dave publicly objected to the message.
• Sudame removed the video from his accounts and issued an apology, saying he never intended to hurt sentiments and that he frequently creates festival-focused content.
• NCP (SP) leader Rohit Pawar defended the clip as consistent with Hindu values and asked the chief minister and deputies to explain what was wrong or act against those who targeted Sudame.
• Maharashtra minister Ashish Shelar cited constitutional equality, dismissed calls to avoid idols from Muslim artisans, and urged restraint over provocations as copies of the reel continued to circulate with no legal action reported.