Overview

• The now-deleted reel depicted Atharva Sudame buying a Ganesh idol from a Muslim seller and included a line urging unity like sugar and like a brick.
• Criticism escalated after a Facebook page called 'Jaysing Mohan' targeted him and warned of lifelong consequences.
• Sudame removed the clip and apologised, saying he never intended to hurt sentiments, as copies continued to circulate online.
• NCP (Sharadchandra Pawar faction) leader Rohit Pawar defended the video and pressed Maharashtra leaders to act against those who targeted the creator.
• Akhil Bharatiya Brahman Mahasangh leader Anand Dave opposed the message, while activists Asim Sarode and Dr Hamid Dabholkar condemned the pressure that led to the takedown.