Overview

• Deutsche Bahn confirmed a time-limited, free cooperation that places Pumuckl announcements on DB Regio trains around Munich.
• The messages are currently running during Oktoberfest, when regional trains experience heavy crowds and more litter.
• The announcements ask passengers in a light, Pumuckl style to show mutual consideration and keep trains clean.
• Constantin Film uses the campaign to highlight a new Pumuckl movie slated for cinema release at the end of October.
• The promotion taps nostalgia for the long-running franchise that began with the classic Meister Eder und sein Pumuckl era.