Overview

• The PSL and full fall lineup hit U.S. stores Aug. 26, featuring new Pecan Oatmilk Cortado and Italian Sausage Egg Bites alongside returning Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai and Pecan Crunch Oatmilk Latte.
• Select Starbucks Reserve locations in New York City, Chicago and Seattle offer expanded, exclusive items, including a Pumpkin Spice Duo Flight, Tiramisu Latte and whiskey barrel‑aged coffee cocktails.
• Starbucks says prices are unchanged from 2024, with a grande PSL typically $5.75–$7.25, even as coffee costs rise and a new 50% U.S. tariff on Brazilian imports adds pressure.
• Last year’s rollout produced roughly a 24% traffic surge and Starbucks says seasonal staples account for about 10% of sales, setting expectations for a lift after recent softness.
• A Grande Iced PSL with 2% milk and whipped cream contains about 370 calories and around 45 grams of sugar, according to Starbucks’ nutrition data.