Overview
- Puma expanded its NextLevel efficiency program to eliminate about 900 administrative roles worldwide by end‑2026, on top of roughly 500 cuts earlier this year.
- Nine‑month revenue fell 8.5% to €5.973 billion, and the company reported a €257 million loss as inventories and pricing pressure weighed on results.
- The restructuring will carry one‑off charges of up to about €75 million in 2025, with detailed site impacts and savings still to be disclosed.
- The strategy narrows the assortment to football, training, running and sport‑lifestyle, reduces exposure to large discount wholesalers, and prioritizes direct‑to‑consumer channels.
- Guidance remains unchanged: a loss in 2025, a transition year in 2026, and a targeted return to growth starting in 2027.