Overview

• Puma's four-day Future Archives activation is underway at Studio Layer 41 in Seoul, featuring an immersive gallery-inspired setup with track-and-field elements.
• The reimagined H-Street sneaker updates the original 2003 design with a modernized sole for enhanced comfort, as confirmed by Puma's global marketing director.
• Rosé of Blackpink, a Puma global ambassador since June 2024, attended the event, showcasing the sneaker in a bold neon green colorway.
• The sneakers, set for a June 28 global release, will be available in three colorways: neon green, ivory, and black, each featuring a silver Formstripe.
• The activation includes partner-curated spaces centered on styling, music, and design, emphasizing Puma's focus on local collaborations and experiential marketing.