Overview
- Bloomberg reported that China’s Anta has hired advisers to evaluate Puma and could team with a financial investor, with Li Ning and Japan’s Asics also cited as potential suitors.
- Li Ning said there are no substantial negotiations or evaluations regarding Puma after being named in the reports.
- Artemis, the Pinault family holding with roughly 29–30% of Puma, signaled it would not sell at the current market price.
- Puma shares jumped as much as about 14% after the report, putting the company near a €2.5 billion market value following a steep year-to-date decline.
- Puma is pursuing a turnaround under CEO Arthur Hoeld that targets about 900 administrative job cuts by end-2026 and aims to return to growth by 2027.