Particle.news

Download on the App Store

PUMA Sets Sept. 26 Launch for Tyrese Haliburton’s Hali 1, Debuts Comedic Ad

Salehe Bembury’s first performance basketball silhouette underscores PUMA’s drive to grow its NBA presence through athlete-led signatures.

Overview

  • The Hali 1 “Opal” is priced at $130 and will release on September 26, 2025 via PUMA’s website and select PUMA retailers.
  • A Hali Mart pop-up in Indianapolis on September 25 will offer early access to 317 pairs with appearances by Tyrese Haliburton and designer Salehe Bembury.
  • PUMA unveiled a promotional spot featuring Haliburton alongside comedians Donnell Rawlings and Junebug that highlights the “Opal” colorway.
  • Bembury prioritized fit and weight to match Haliburton’s preferred on-court feel, with a blindfolded wear test in which Haliburton misidentified his old shoe.
  • Distinct midsole “organic squiggles” nod to Haliburton’s smooth game as the shoe joins PUMA’s growing basketball slate alongside Breanna Stewart and LaMelo Ball models.