Puma Revives Iconic 'Speedcat' Shoe to Boost Growth

The sportswear giant aims to capitalize on the retro trend amid competitive pressure from Adidas.

Puma's 'Speedcat,' originally designed for motorsport, is being relaunched to tap into the growing retro fashion trend.
The company faces a challenging third quarter with a strong Euro impacting sales, particularly against the Turkish Lira and Mexican Peso.
Despite currency challenges, Puma reported a 5% currency-adjusted growth compared to the previous quarter.
Puma's earnings before interest and taxes rose slightly to 237 million Euros, though net profits fell by 3%.
Adidas, a key rival, has recently outpaced Puma's growth, doubling its sales increase in the same period.