Overview

• Puma CEO Arne Freundt will leave the company by the end of next week after disagreements over strategy implementation.
• Arthur Hoeld, a former Adidas executive and previous candidate for Adidas's CEO role, will assume Puma's top position starting July 1, 2025.
• The leadership shift follows Puma's ongoing financial struggles, including a 7.6% profit decline in 2024 and projected weaker results for 2025.
• Matthias Bäumer has been retroactively appointed as Chief Commercial Officer, effective April 1, 2025, as part of broader organizational restructuring.
• This leadership transition underscores the competitive rivalry between Puma and Adidas, with both companies headquartered in Herzogenaurach.