Puma Names Former Adidas Executive Arthur Hoeld as New CEO

Arne Freundt is stepping down due to strategic disagreements, with Hoeld set to take over on July 1, 2025, as Puma navigates financial challenges and restructuring efforts.

• Puma CEO Arne Freundt will leave the company by the end of next week after disagreements over strategy implementation.
• Arthur Hoeld, a former Adidas executive and previous candidate for Adidas's CEO role, will assume Puma's top position starting July 1, 2025.
• The leadership shift follows Puma's ongoing financial struggles, including a 7.6% profit decline in 2024 and projected weaker results for 2025.
• Matthias Bäumer has been retroactively appointed as Chief Commercial Officer, effective April 1, 2025, as part of broader organizational restructuring.
• This leadership transition underscores the competitive rivalry between Puma and Adidas, with both companies headquartered in Herzogenaurach.

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