Puma Files Trademark Lawsuit Against Tiger Woods' Sun Day Red Logo

The sportswear giant alleges the logo's similarity to its iconic leaping cat design could confuse consumers.

Tiger Woods' Sun Day Red brand, launched in 2024, features a tiger logo with 15 stripes symbolizing his major championship wins.
Puma claims the Sun Day Red logo is too similar to its leaping cat emblem, which has been in use since 1969, and filed a trademark opposition last week.
This is the second trademark dispute for Sun Day Red, following a lawsuit by cooling product company Tigeraire over alleged logo similarities in 2024.
Trademark experts suggest Puma has a strong case, with litigation potentially heading to trial in September 2026 unless a settlement is reached.
Woods has not publicly commented on the lawsuit but prominently displayed the contested logo during a recent appearance, signaling continued support for his brand.