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Puma Expands Turnaround With 900 More Job Cuts After Q3 Sales Slide

Management targets normalized inventories by end-2026 under a reset led by new CEO Arthur Hoeld.

Overview

  • Quarterly revenue fell 10.4% on a currency-adjusted basis to €1.96 billion, narrowly missing estimates.
  • Inventories rose 17.3% to €2.12 billion, with plans to reduce stock, prune channels, and focus marketing.
  • The expanded restructuring follows a March program that already cut about 500 roles worldwide this year.
  • EBIT dropped by more than 80% in the quarter, and the company reaffirmed reduced full-year guidance.
  • Leadership expects growth to resume from 2027, with the sharpest regional decline in the Americas and ongoing pressure from U.S. tariffs.