Overview

• Andreas Hubert, a 20-year Adidas veteran who served as CIO from February 2021 to June 2025, will join Puma’s five-member management board and assume the COO role on Sept. 1.
• He will oversee global sourcing, sustainability, product development, IT and logistics as part of Puma’s effort to consolidate fragmented operational responsibilities.
• CEO Arthur Hoeld said Hubert’s expertise in digital innovation and supply chain management will be crucial for driving Puma’s next phase of growth.
• Previously split across the chief product officer, CFO and CEO offices, sourcing, IT and logistics now report directly to the COO to enhance operational coherence.
• Puma’s Q2 sales fell 2% to €1.94 billion and the company cut its full-year outlook, underscoring the urgency of optimizing its operations.