Overview

• Puma plans to cut 500 jobs globally as part of a cost-reduction program aimed at improving profitability.
• The company has forecast 2025 earnings before interest and taxes (EBIT) between €520 million and €600 million, falling short of analysts' expectations.
• Puma's 2024 sales grew 4% to €9.62 billion, with footwear sales increasing by 5.4%, but overall profitability remained stagnant.
• Weaker consumer demand in the U.S. and China, along with ongoing geopolitical and economic challenges, has negatively impacted growth projections.
• Puma's restructuring efforts include closing unprofitable stores and incurring one-time costs of up to €75 million.