Overview

• Pulse Candy recorded ₹750 crore in revenue for FY25, achieving a 15% CAGR compared with the industry’s 9% average.
• DS Group vice-chairman Rajiv Kumar expects the brand to reach the ₹1,000-crore mark within the next two years.
• The brand holds an estimated 19% share of India’s roughly ₹6,000-crore sugar boiled confectionery segment.
• Future strategies include expanding into adjacent product categories, launching new formats and tapping regional flavour variants.
• Pulse Candy’s distribution network covers over 3.5 million outlets across India with ongoing plans to grow in the US, Canada, Nepal and Bhutan.