Overview
- The Kuchenbecker and Bröhl families are pursuing a sale of more than 51% of the children’s bike maker as part of a planned succession.
- Executives say the process is at the expressions-of-interest stage and no decision has been made.
- Annual revenue slid from nearly €45 million during the pandemic boom to €31.4 million in 2023, with about €37 million targeted for 2025 after loss-making years.
- A restructuring review cited late adoption of lightweight bikes and weak marketing and distribution, while Austria’s Woom gained younger buyers with premium lightweight models.
- Puky reports that refreshed products generated strong preorders but raised short-term liquidity needs, and financial circles expect a relatively quick transaction.