Overview
- Content creator Pujarini Pradhan, known as @lifeofpujaa, posted a viral rebuttal video denying that her rise was staged and saying she shoots and edits her own posts.
- She said a first agency underpaid her by giving her ₹60,000 for two videos while charging brands about ₹2 lakh, after which she left and signed with a new agency in January for brand deals.
- Public backing followed her response, with Capitalmind chief Deepak Shenoy urging her to keep creating and well-known creators such as Kusha Kapila, Nikhil Taneja, Guneet Monga and Kalyani Saha voicing support.
- Critics questioned details like her hardcover books and consistency, which she countered by pointing to an Amazon wishlist and family help at home.
- The back-and-forth has widened into a debate over authenticity, class bias and feminism in the creator economy, as the West Bengal-based influencer’s following continues to grow.