Overview

• Last year Puebla received over three million visitors who generated more than 10 billion pesos and supported 87,000 direct jobs, prompting this year’s 700 million-peso campaign
• The digital-driven strategy was developed with market studies from CNET and focuses on tourists from CDMX, Estado de México, Jalisco, Tlaxcala, Morelos and Veracruz
• A calendar of guided tours, museum nights, sporting events and the chile en nogada season aims to showcase the state’s cultural and gastronomic highlights
• Routes through 12 Pueblos Mágicos and community tourism initiatives have been rolled out to distribute visitors across Puebla’s municipalities
• State and municipal authorities are tracking bookings while maintaining highway security measures to ensure safe travel and hit the 2.5 million visitor target