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Puebla Launches 2025 Chiles en Nogada Season, Forecasting 4.5 Million Sales

Embassy showcases with palate education safeguard authenticity to support rural development

Overview

  • The Government of Puebla forecasts sales of 4.5 million chiles en nogada between July and September across more than 600 restaurants.
  • Officials expect the season to generate over 2 billion pesos in economic spillover for producers, restaurants and tourism stakeholders.
  • State authorities plan to showcase the dish at embassies worldwide while limiting events in the United States over migration policy concerns.
  • Innovation in derivatives—from chile en nogada ice cream to walnut infusions—underscores efforts to evolve the traditional recipe.
  • Producers are introducing palate education and climate-adapted farming to preserve authenticity and safeguard ingredient supply.