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Pudgy Penguins Wraps Las Vegas Sphere With Physical-Product Campaign

The brand cleared the venue’s crypto ad limits by marketing physical products rather than tokens.

Overview

  • The wrap went live Dec. 24 for a reported seven-day run that spotlights toys, animations, and merchandise.
  • A Sphere spokesperson confirmed the venue’s crypto policy is unchanged because the activation promotes physical goods, not crypto offerings.
  • Reporting places the cost of the exosphere display between roughly $500,000 and $600,000.
  • PENGU rallied about 7.5% from its Dec. 24 low after the display debuted, then partially retraced.
  • The push contrasts with Dogwifhat’s earlier crowd-funded attempt that raised about $700,000 but failed to secure a Sphere deal and refunded contributors.