Overview
- The characters are currently running on the Sphere’s exterior in a multi-day holiday activation that began Dec. 24, according to a venue spokesperson.
- The venue said its crypto advertising policy remains unchanged, and the approved visuals highlight physical toys and merch without NFT or token references.
- Pudgy Penguins put the campaign cost at roughly $500,000, with other reporting citing as high as $600,000 for what has been reported as a seven-day run.
- The PENGU token climbed about 7.5% from its Dec. 24 low after the display went live before easing back part of the move.
- The placement makes Pudgy Penguins one of only two crypto-native brands to appear on the Sphere, contrasting with Dogwifhat’s unsuccessful $700,000 community-funded push.