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Puck Acquires Air Mail for $16 Million as Graydon Carter Steps Back, Julia Vitale Named Editor

Puck portrays the move as a way to fuse its insider reporting with Air Mail’s cultural storytelling to expand its paying audience.

Overview

  • The cash-and-stock deal closed on Oct. 30 with a reported value of $16 million, according to multiple outlets citing company statements and reporting.
  • Founder Graydon Carter is relinquishing day-to-day control and is expected to consult for a limited period before retiring, with deputy managing editor Julia Vitale promoted to editor.
  • Puck co-founder Jon Kelly and CEO Sarah Personette welcomed Air Mail, describing complementary audiences across business leaders, tastemakers and cultural authorities.
  • The price is below Air Mail’s previously reported $32 million in funding; prior figures also cited about 500,000 subscribers for Air Mail and 40,000 paying subscribers for Puck.
  • Deal advisers included Gunderson Dettmer for Puck, with The Raine Group as Air Mail’s financial advisor and Proskauer Rose LLP as its legal counsel.